Knowing customer expectations and market competition are equally high during the Christmas period, Dan Murphy’s needed to strengthen their position as one of the top destinations for buying drinks. Their 'Christmas Moments' campaign utilised Spotify’s first- and third-party audience segments to create highly targeted ‘moments’—including Christmas Parties, Festive Dinners, Road Trips, and Summer Fun—to engage with customers across smaller festive occasions.

The campaign was tied together by a sponsorship of Spotify’s popular summer playlist ‘Happy Pop’, and delivered above average benchmarks for completion rates, engagement, and CTR scores.

To launch Great Northern’s new Ginger Beer, Asahi developed a creative campaign to reach ‘Today’s and Tomorrow’s Adventurers’ with the goal of acquiring new customers. The brand were eager to test the hypothesis that females presented their largest growth opportunity, so they partnered with Spotify to produce 3D audio ads with both male and female voice overs.

The campaign combined relevant first- and third-party segments to reach users in the right moment, mood, and mindset across key locations—and delivered high confidence increases across all brand KPIs. Most importantly, it drew new customers for Great Northern Brewing Co.

• Industry: CPG (Food & Beverage)
• Ad Formats: Audio, 3D Audio
• Agency: 1house, PHD

To celebrate 150 years of Levi’s 501s, the denim clothing brand partnered with Spotify to bring fans an interactive digital experience rooted in music and fashion. The Stage let fans explore a digital museum showcasing the evolution of the 501—charting punk rock rebel eras, and memorable moments the jeans appeared on A-list celebrities.

This market-first activation also ran ads on Spotify podcasts anything goes with emma chamberlain and Gee Thanks to drive to the in-app experience, as well as an exclusive sponsorship of our Throwback Thursday playlist.

To spark wanderlust among its audience, this campaign utilised tailored creative to target five specific Celebrity Cruises audiences. A dedicated microsite helped visitors discover their ideal holiday destination and itinerary, complete with a bespoke Spotify travel playlist. The digital experience also included a competition, allowing users to score their very own Celebrity Cruises trip.

The campaign connected with its audience through emotionally driven creative that tapped into the mood of escapism and leveraged always-on audio and display formats to further drive lower-funnel metrics.