The Brief

Ahead of Brazil's popular Consumer Week, FARM Rio hoped to raise awareness and generate impressions of their apparel, which is known for bold colours, playful patterns, and breezy silhouettes. The fashion label also wanted to experiment with dynamic formats to entice customers to visit its website and take advantage of a limited-time coupon code.

The Solution

To immerse the target audience in the brand story and its clothing, FARM Rio opted for an audio ad campaign on Spotify and leveraged Canvas for Advertisers—a free, visual companion asset added to audio ads that can increase consideration and purchase intent. (In fact, there's nearly a 6% lift in purchase intent when seeing an ad with Canvas compared to not hearing an ad at all.¹) Whether an advertiser uploads a static or looping visual for their Canvas, it only appears when the listener comes into focus.

FARM Rio drove further impact by adding an exclusive discount code—an additional 10% off the existing 25% off sale—to their audio ads, so Spotify users could enjoy serious savings during Consumer Week.

The Impact

FARM Rio's primary objective was to boost awareness and generate impressions, but their ad campaign also led to sales—more than 100 customers made purchases with the coupon code after hearing the ad.

The Takeaway 

A timely campaign that employs both audio and visual elements, and offers users real value in the form of an enticing offer, can have exceptional results right across the funnel.