The challenge

To drive awareness of Sonos’s high fidelity yet easy-to-use line of speakers among adult listeners.

The big idea

The Dissect podcast is for fans who listen closely for exciting insights into music and the audio experience. We realised that by connecting Sonos to this audience through testimonials from host Cole Cuchna, we could build a reputation for Sonos rooted in the intimate relationship between host and listener. The result was as good as it sounds.

The magic

Sonos didn’t just sponsor season three of Dissect — they amplified the music analysis fans tuned in for each week.

In the sponsored segments, host Cole Cuchna detailed how Sonos products elevated his relationship with audio, from making movie night at home feel like a theater experience to DJing through the power of voice-activated speakers. Dissecting how he uses the speakers was a family affair, especially when his kids (like all kids) love to help with smart speaker commands. The testimonials felt authentic to the voice of the show, and included an exclusive coupon code for Dissect listeners.