Goals

Measure your ad performance

Spotify Advertising gives you access to comprehensive measurement tools that provide a holistic view of your campaign performance.

Achieve better results

Measure the full-funnel impact of your Spotify campaigns so you can plan, optimize, and validate your marketing strategies.

Reach

Run reports on metrics like impressions and reach to understand whether your ad reached the right audience and at what scale.

Reaction

Quantify how your ad influenced audiences to take action, whether you’re trying to drive views or clicks.

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Easy-to-use dashboard

Manage your campaigns, and get actionable, real–time insights for all of your audio, video, and podcast ads, all in one centralised dashboard.

In-depth custom reports

Create, export, and schedule custom reports. Select from a variety of dimensions and metrics to focus on the data that matters most for your business goals.

Spotify Ad Analytics

Spotify Ad Analytics gives advertisers tools to better understand the impact of their ads across Spotify and beyond. For more information, click below.

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Key insights

2.6X

Driving awareness

Audio/video ads on Spotify that run during music are 2.6X stronger than media benchmarks in driving awareness.

+66%

Incremental sales

Combining audio/video ads drives 66% more incremental sales than audio-only campaigns.

2.1X

Driving purchases

Podcast ads on Spotify that play during podcasts are 2.1x stronger than media benchmarks in driving purchases.

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Get your ads

on Spotify today