Goals

Measure your ad performance

Spotify Advertising gives you access to comprehensive measurement tools that provide a holistic view of your campaign performance.

Achieve better results

Measure the full-funnel impact of your Spotify campaigns so you can plan, optimize, and validate your marketing strategies.

Reach

Run reports on metrics like impressions and reach to understand whether your ad reached the right audience and at what scale.

Reaction

Quantify how your ad influenced audiences to take action, whether you’re trying to drive views or clicks.

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Measure brand outcomes with Spotify Brand Lift

Understand the impact of your ads on upper funnel metrics like Ad Recall, Awareness, Purchase Intent, Message Association, and more with the new 1P Spotify Brand Lift tool.

Get more support with our trusted partners

Work with one of our vetted third-party partners to understand campaign performance – across audience and media verification, brand lift, mobile app measurement, online and offline conversions, and more.
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Access real time reporting

Optimize your campaigns in real-time and leverage the Reports experience in Ads Manager for campaign data consolidation and easy reports customization and management.

Key insights

2.6X

Driving awareness

Audio/video ads on Spotify that run during music are 2.6X stronger than media benchmarks in driving awareness.

+66%

Incremental sales

Combining audio/video ads drives 66% more incremental sales than audio-only campaigns.

2.1X

Driving purchases

Podcast ads on Spotify that play during podcasts are 2.1x stronger than media benchmarks in driving purchases.

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Get your ads

on Spotify today