Ad Formats

Tell your story with podcast ads

Whether you’re a long-time podcast advertiser or just starting to build your first campaign, you’ll find the tools and solutions you need to deliver on your business objectives on Spotify.

Why Spotify podcast ads

Almost half of Millennials and Gen Zs said that when they hear an ad during a podcast, they trust the brand or product being promoted because of the trusted relationship they have with the hosts.¹ That’s a powerful halo effect brands can benefit from.

Leverage a fast-growing format

Podcast listeners are consuming more content than ever before, with the number of global podcast listeners projected to reach 500 million in 2024.²

High engagement

Spotify’s Sonic Science study found that 58% of a listener's engagement with a podcast rolls over into the ad experience.³

Reach your target audience

The Spotify Audience Network is designed to help your podcast ads reach the right listeners. Get accurate insights into your audience’s listening habits to ensure your ads go the extra mile.

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Creating podcast ads on Spotify

With Spotify Ads Manager, you can simply select ‘automatic placement’ to run ads across both music and podcasts. Check out to make sure your creative is optimised for delivery on Spotify.
View podcast ad specs

Our data-driven targeting helps you locate your core audience and works to reach them based on factors such behavioural, demographic, and contextual characteristics.

All you need is an idea and a vision. We’ll do the rest with free audio ad creation tools on Ads Manager—from drafting the script for your approval to recording the voiceover and producing the ad for you.

At any point in your campaign, get insights on performance. Fine-tune your marketing campaigns to make each one even more powerful than the one before it.

Get your ads

on Spotify today

Sources & References

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