VIDEO

Video Takeover

Video Takeover ads run in a premium sound-on environment and deliver industry leading viewability
Video Takeover

Details
Video Takeover ads are delivered during a listening session when the user is actively browsing through the catalogue to enjoy and discover music and podcasts. Video Takeover ads are delivered with a companion banner with a customisable call-to-action to help you drive your desired engagement.

Video Takeover ads are delivered only when the screen is in view guaranteeing industry leading viewability. Increase brand awareness with premium brand placement and extend your video campaign reach in a safe environment.


Platforms
Mobile, tablet, desktop.

Video Takeover Ad

Video (Mobile)

Direct

Length: Maximum 30 seconds
Aspect Ratio: 9:16 (portrait)
16:9 (landscape)
For Video Takeover Everywhere campaigns, we only accept 16:9 (landscape) assets.
Max File Size: 500 MB
File Type: MOV, MP4
Quality: HD 720x1280 or similar (portrait)
HD 1280x720 or similar (landscape)
Volume: RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS
CTA Options: Choose one of the following options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

3rd Party Tracking: Click command.

Max of 3 impression / measurement pixels.

All 3rd party tags and tracking URLs need to be in https format.
Additional Requirements: Must provide clickthrough URL (only one clickthrough URL can be used)

No black bars (no letter-boxing, pillar-boxing, or window-boxing).

Frame rate should be NTSC or PAL compatible.

No interlaced videos.

Video must be submitted without leaders (no slates, countdowns, etc.).

All files must include sound - no silent videos will be accepted.


Programmatic

Length: Maximum 30 seconds
Aspect Ratio: 16:9 (landscape)
Max File Size: 500 MB
File Type: MOV, MP4
Quality: HD 1280x720 or similar (landscape)
Volume: RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS
CTA Options: Choose one of the following options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

3rd Party Tracking: N/A
Additional Requirements: Must provide clickthrough URL (only one clickthrough URL can be used)

No black bars (no letter-boxing, pillar-boxing, or window-boxing).

Frame rate should be NTSC or PAL compatible.

No interlaced videos.

Video must be submitted without leaders (no slates, countdowns, etc.).

All files must include sound - no silent videos will be accepted.


Video (Desktop)

Direct & Programmatic

Length: Maximum 30 seconds
Aspect Ratio: 16:9

For Video Takeover Everywhere campaigns, we only accept 16:9 (landscape) assets. Max File Size: 500 MB
File Type: MOV, MP4
Quality: HD (such as 1280x720)
Volume: RMS normalized to -14 dBFS
Peak normalized to -0.2 dBFS
CTA Options: Choose one of these options:

  • MORE INFO
  • GET INFO
  • VISIT SITE
  • BUY TICKETS
  • GET COUPON
  • SHARE
  • VISIT PROFILE
  • LEARN MORE
  • FIND STORES
  • DOWNLOAD
  • BUY NOW
  • SHOP NOW
  • LISTEN NOW

Additional Requirements:
No black bars (no letter-boxing, pillar-boxing, or window-boxing)

Frame rate should be NTSC or PAL compatible

No interlaced videos

Video must be submitted without leaders (no slates, countdowns, etc.)

All files must include sound - no silent videos will be accepted.


Companion Display Unit (all platforms)

Direct

Image Dimensions: 640x640
Max File Size: 200 KB
File Type: JPG
3rd Party Tracking: Click commands and 1x1 tracking pixels only

All third-party tags and tracking URLs need to be in https format.

Video and companion display unit are tracked together (clicks and impressions).
Additional Requirements: Must provide clickthrough URL (only one clickthrough URL can be used)

URLs should direct to https destinations only. Creative may include call-to-action.


Programmatic

Image Dimensions: 300x250
Max File Size: 500 MB
File Type: JPG
3rd Party Tracking: N/A
Additional Requirements: Must provide clickthrough URL (only one clickthrough URL can be used)

URLs should direct to https destinations only. Creative may include call-to-action.

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