Ad Formats

Reach your audience with podcast ads on Spotify

New podcast buyers see a 91% average lift in reach.¹ Place your ads against specific podcast categories to reach your brand’s audience.

Create a podcast ad

Why Spotify podcast ads

73% of fans say listening to podcasts on Spotify makes them feel more informed.² That’s good news for your ads. With Spotify, you’re tapping into an audience that’s ready to learn about both the topics they love and your brand.

Create a podcast ad

Free audio ad creation tools


Use our generative AI tool to craft your podcast ad at no extra. Choose from our suite of voices and background tracks to create an ad that perfectly represents your brand in minutes.

Harness the podcaster halo

59% of Spotify podcast fans feel more connected to hosts than social media influences.³ This deep connection drives action: 22% of monthly listeners made an immediate purchase after hearing a podcast ad in the past six months - the highest rate across channels.⁴

Reach your target audience

Choose from podcast categories like Entertainment, Business, Technology, and Education to reach listeners in the right context on Spotify.

Creating podcast ads on Spotify

With Spotify Ads Manager, you can simply select ‘automatic placement’ to run ads across both music and podcasts. Check out to make sure your creative is optimised for delivery on Spotify.
Audio ad specs

A $1,000 minimum ensures your ads reach high-quality podcast inventory and engaged audiences at scale. You can access lower minimums by buying combined music and podcast inventory via our auction.

Track performance at any point in your campaign—from how many people heard your ad to whether the right audience was listening. Use those insights to fine-tune your next campaign, and keep improving with every activation.

Our data-driven targeting helps you locate your core audience and works to reach them based on factors such behavioural, demographic, and contextual characteristics.

Podcast ads are available across Spotify buying channels. Get in touch to learn more.

Get your ads

on Spotify today


Get started in Spotify Ads Manager, or contact your rep to learn more about Spotify Ad Exchange.

Sources & References