Ad Formats

Tell your story with audio ads

It’s easy to connect with your core audience using audio ads on Spotify. Get started today.

Why Spotify audio ads

Audio ads on Spotify are delivered when listeners are most receptive in a no-swipe, no-scroll environment—and 93% of the brain’s engagement with the content on Spotify is transferred directly into ad engagement.¹

Connect in screenless moments

Engage with listeners when they're immersed in the music and podcasts they love, and engaged in a range of activities.

Amplify your message

Speak to your audience anytime, anywhere, on their preferred devices.

Reach the right audience

Spotify offers a range of targeting options to reach the right people, including interests, music genres, and fan bases of a particular artist.

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Audio Ads

Reach active listeners on any device, in any environment, at any moment. Audio ads surface between songs and during podcasts when your audience is highly focused on what they’re hearing, and best served with a companion image and link—or a clickable CTA card—so that listeners can tap to visit you online.
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Canvas for Advertisers

Exclusive to Spotify Ads Manager, Canvas for Advertisers brings the much-loved looping visual from the music experience to your audio ads on Spotify. Research suggests that Canvas not only captures users' attention effectively, but also positively impacts their likelihood of making a purchase after receiving the ad.²
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Creating audio ads on Spotify

Use the free audio ad creation tools on Ads Manager to create effective audio ads, no studio necessary. Just choose your background music, select a professional voiceover artist, send us the script, and we’ll take care of the rest!

When you’re happy with your ad, it’s time to build your campaign.

Log into your Ads Manager account and define who you want to target. Our targeting tools help you reach your audience based on what you select—from broad demographics like age, gender or location, to more personal touch points like favourite music genres and interests.

Then, you’re set! Launch your campaign and watch as your ads reach potential customers in the right place, at exactly the right moment.

After completing the first run of your campaign, review the insights from your dashboard. Ask the important questions: Did you reach the number of people you expected? Were the right people listening to your ad? Were they listening through to the end of your ad?

Make any necessary changes and then run your next campaign. It’s all about testing, testing, testing—until you hit that perfect note and get the results you want.

Get your ads

on Spotify today

Sources & References

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