Especificaciones de los anuncios de vídeo
In-stream video ads only serve when the app is in-focus so your story is seen and heard. Capture active attention when fans are most engaged with the screen across music and podcasts.
In-stream video ads via Spotify Ads Manager and Direct IO
Spotify is able to accept any creative up to 30 seconds.
Note: Long-form video ads are offered in select markets, and can accept any creative up to 60-seconds. Normal specifications and requirements for this offering are the same with the exception of ad length.
The advertiser name should be no more than 25 characters.
Call-to-action (CTA) options:
- Apply now
- Book now
- Buy now
- Buy tickets
- Click now
- Download
- Find stores
- Get coupon
- Get info
- Learn more
- Listen now
- More info
- Order now
- Pre-save
- Save now
- Share
- Shop now
- Sign up
- Visit profile
- Visit site
- Watch now
Aspect Ratio:
-Portrait 9:16
-Landscape 16:9
Note: For desktop, we can only accept 16:9 landscape assets. Download the template file to see how your creative will look.
File Types:
-.MOV, MP4
-Bit rate range: 198 kbps for ideal quality; maximum of 320 kbps
Volume
-RMS normalized to -14 dBFS
-Peak normalized to -0.2 dBFS
Max file size
-500 MB
Resolution
-HD 720x1280 or similar (portrait)
-HD 1280x720 or similar (landscape)
- Click command
- All 3rd party tags and tracking URLs need to be in https format.
- Max of 3 impression / measurement pixels.
- URLs need to be in https format.
Must provide clickthrough URL (only one clickthrough URL can be used).
- No black bars (no letter-boxing, pillar-boxing, or window-boxing).
- No interlaced videos.
- Frame rate should be NTSC or PAL compatible.
- Video must be submitted without leaders (no slates, countdowns, etc.).
- All files must include sound - no silent videos will be accepted.
Contact your Spotify rep.
Companion display unit specs
Ensure your message stays visible with a clickable companion display unit that serves in case the video does not render.
1 imagen complementaria.
Relación de aspecto: 1 x 1.
Dimensiones: 640 x 640.
Tipo de archivo: JPEG o PNG.
Programática
Dimensiones de la imagen: 300 x 250, 301 x 301 (solo DV360).
Tipo de archivo: JPEG.
- Solo para comando de clic y píxel de seguimiento 1 x 1.
- Todas las URL de seguimiento y etiquetas de terceros deben tener el formato HTTPS.
- Se hace un seguimiento conjunto del vídeo y de las unidades complementarias (clics e impresiones).
Ads Manager permite el seguimiento de terceros a través de etiquetas de impresión DCM.
- 1x Logo Image
- Aspect Ratio: 1x1
- Dimensions: At least 600 x 600 pixels
- File type: JPEG, .PNG