4X higher install rate with the app install objective
Drive app downloads using Spotify Ads Manager. Source: Spotify First Party Data, H1 2025
App install objective
Today, 75% of ad-supported Spotify streaming happens on a mobile device.* With that in mind, we developed our App Installs objective in Spotify Ads Manager, enabling advertisers to optimize their campaigns to reach people most likely to click on their ads and download their app. You can also re-engage existing app users, and monitor app installs with seamless reporting through Appsflyer and Kochava.
*Spotify internal data, 2023
Audio ad creation for free
No audio ad? No problem, we'll create you an audio ad for free. First, sign up for Spotify Ads Manager using your existing Spotify music account (or create a new Spotify music account for free). Then, using Spotify Ads Manager, you can create professional audio ads at no extra cost. Just choose a voiceover and background music from our content library, send us a script, and we’ll do the rest—for free! Alternatively, upload your existing audio assets to kick off your campaign right away.
Dynamic ad formats
Audio. Video. Display. Or a strategic combination of all 3? Research shows that advertisers see up to a 90% incremental sales lift when they use audio, video & display together vs. audio only*. See for yourself by running a campaign on Spotify Ads Manager—to make sure you reach the right person, with the right ad, at the right time. *Source: NCSolutions, US, 2020-2023
Precision-based targeting
Our data-driven targeting tools help you reach the people who matter most to your business. From demographics like age, gender and location, to listening behaviors, interests, and hyper-relevant contextual moments, Spotify Ads Manager lets you pinpoint potential customers among Spotify’s 696M+ monthly active users with ease and precision.
Ready to jump in?
Get started on your first Ads Manager campaign, today.