News & Inspiration

Create your best campaigns with Spotify Advertising creative best practices, how-to-guides, trend reports, audience insights, and more.

2021 Wrapped for Advertisers: How sound helped us rebuild

After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way.

How sound shaped a year of resilience

Explore audience insights and trends to see how listening behaviors changed this year.

Meet the generations redefining culture

Last year was a cultural wake-up call. This year is a cultural rebirth. See how millennials and Gen Zs are creating, curating, and experiencing culture in real time on Spotify. Get the full story in our third annual Culture Next report.