In-feed video ad specs & requirements
In-feed video ads allow your brand to be front and center alongside the music content a listener is streaming to increase consideration.
In-feed video ads via Spotify Ads Manager and Direct IO
The advertiser name should be no more than 25 characters.
Call-to-action (CTA) options:
- Apply now
- Book now
- Buy now
- Buy tickets
- Click now
- Download
- Find stores
- Get coupon
- Get info
- Learn more
- Listen now
- More info
- Pre-save
- Save now
- Share
- Shop now
- Sign up
- Visit profile
- Visit site
- Watch now
- Order now
Tagline is intended to enforce the message of your ad; 40 characters maximum.
Serves on desktop and mobile.
Supported aspect ratios: Portrait (9:16), landscape (16:9), or square (1:1). Regardless of what size creative you use, when the format first appears it will be shown in a 1:1 container, which the user can expand. Download the template files to see how your creative will appear.
Aspect Ratio
• 9:16 (portrait)
• 16:9 (landscape)
• 1:1 (square)
File types
.MOV, MP4
Volume
• RMS normalized to -14 dBFS
• Peak normalized to -0.2 dBFS
Max file size
500 MB
Resolution
• HD 720x1280 or higher (portrait)
• HD 1280x720 or higher (landscape)
• HD 960x960 or higher (square)
- Third-party tags and tracking URLs must use HTTPS
- Click command and 1x1 tracking pixel only
- Verification: DCM; for all other third-party ad verification partners, reach out to our customer support team for more information
- Viewability: DV (tagless) and IAS; Direct IO supports IAS only
• Must provide a secure click-through URL (only one click-through url can be used per creative).
• No black bars (no letter-boxing, pillar-boxing, or window-boxing).
• No interlaced videos.
• Frame rate should be NTSC or PAL compatible.
• Video must be submitted without leaders (no slates, countdowns, etc.)
In-feed video ads via Spotify Ad Exchange
Available in all Spotify Ad Exchange supported DSPs except Amazon DSP.