News & Insights

Sonic Science: Why sound matters for your brand

Spotify partnered with Neuro-Insight to find out how audio affects memory, mood, and emotion—and what it means for brands. Explore the research and get started on Spotify Ad Studio to create audio and video ads that resonate.

2021 Wrapped for Advertisers: How sound helped us rebuild

After more than a year on pause, audiences hit play again on living life to its fullest — and sound was with them every step of the way.

Love Audio - Ad studio

Want to learn more about how Spotify's self-serve advertising platform allows brands to create and deliver targeted audio and video campaigns on Spotify? Watch our digital session here

Spotify Programmatic Streams September 2020

Spotify Streams Programmatic edition was a live-streamed session from an external studio in Stockholm. It was the third edition of our Spotify Streams concept made on a Nordic level and this time we changed the focus to programmatic and what the automation landscape holds.

Millennials on Spotify: Key streaming moments

There’s no doubt about it — millennials are passionate about music. Three in four millennials say music is part of how they define who they are. We’ve identified seven key audio streaming moments for marketers to tap into.

How people stream audio

Getting context right — landing the right message, in the right setting, at the right time — is key to getting your message heard. We asked users why and how they listen in order to more fully understand everyday audio moments.