Get started with Spotify ads

Learn to create, manage, and report on your self-serve campaigns in Spotify Ads Manager with our step-by-step guide, or, get in touch with our sales team today.

Make an account

You’ll need a Spotify account to use Ad Studio. If you don’t have a Spotify account, sign up for a free account to get started.

Once you’re logged in, you and your teammates can create campaigns around individual ads, or build more complex campaigns that run multiple ads in “ad sets.”

Define your target audience

People use Spotify to soundtrack their lives. Our targeting tools can help you reach the right listeners in the moments relevant to them — and to your business. Find listeners based on who and where they are, what they’re into, and how they listen.
Learn about audience targeting

Set your budget

Ad Studio campaign minimums start at €250. Build a campaign that works for your business by setting a budget, start and end dates, and frequency caps.

Campaigns on Ad Studio start at €250. Control how your budget gets spent and adjust how often people hear your ad in real-time. Pricing depends on the ad format you choose.

Learn about pricing

Choose your goal

Every campaign starts with a goal. And Spotify’s ad platform will deliver your campaign toward the objective you set.

If reach is your goal, we try to deliver your ads to as many unique listeners as possible. This can help get your products, services, or brand discovered.

If impression delivery is your goal, we try to deliver your ads as many times as possible. This can help keep your brand top of mind and motivate your audience to take action—like sign up, redeem a promo code, and visit your website or brick-and-mortar store.

Create audio ads for free

Create bespoke ads with Ad Studio’s free audio production services, in as little as 48 hours. Choose from a library of background tracks, work with voice actors, and get access to professional audio mixing, all within Ad Studio. Or, maximise your existing resources by uploading your own finished audio or video assets.

Learn about creative tools

Measure the sound of success

Ad Studio gives you access to real-time reporting on ad performance, CPMs, and budget pacing throughout your campaign, so you can track your goals and adjust strategies on the fly.
Learn about reporting

Ready to create your first ad?

Sign up for Ad Studio and get your message heard.