NEWS AND INSIGHTS

Inside Tracks: How O2 shifts brand perception on Spotify

With hundreds of millions of fans streaming the music and podcasts they love worldwide, Spotify gives brands the chance to be heard in the moment. That’s why many of the UK’s top marketers leverage Spotify’s Streaming Intelligence - our unique audience understanding — to reach their audience with the right message at exactly the right time.

In our new video series, Inside Tracks, we're going behind the scenes with the leaders of some of the UK’s biggest brands. In our first episode, we hear from Johnny Winn, Lead of Brand & Marketing Communications at O2.

Johnny explains how O2 leverages Spotify to reach their audience in a relevant and contextual way, highlights the recent Sustainable Sonics partnership to offset the environmental impact of their digital audio ads on Spotify for an entire year, and shares how he uses the platform personally, from his favourite playlists and podcasts - and even how he fought to keep Spotify on his work laptop, to soundtrack his working day!

If you want to hear more from top industry voices like Johnny, subscribe to our monthly newsletter. You’ll get the latest from Spotify Advertising in your inbox — including more information about our impactful advertising solutions, and the latest audience insights.

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