Inside Tracks: How Gousto reach cooking enthusiasts on Spotify
With hundreds of millions of fans streaming the music and podcasts they love worldwide, Spotify gives brands the chance to be heard in the moment. That’s why many of the UK’s top marketers leverage Spotify’s Streaming Intelligence - our unique audience understanding — to reach their audience with the right message at the right time.
In our new video series, Inside Tracks, we're going behind the scenes with the leaders of some of the UK’s biggest brands. In this episode, we hear from Anna Greene, VP Brand at Gousto.
Anna explains how Gousto leverages the power of audio and mood to reach their audience in the moments that matter most, discusses Spotify and Gousto’s shared approach to data, and highlights the Gousto beats cooking playlists that will make you want to turn your whisk into an air guitar! Anna also shares how she uses the Spotify platform personally, from the soundtrack to her youth to her go-to leadership podcast recommendations!
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Check-out more epiodes of Inside Tracks below: