All ears on you: What it means for brands

In today’s crowded media landscape, advertisers are finding it increasingly difficult to break through. But through the Spotify Advertising experience, fusing the power of personalized audio and interactivity with the science of sound, advertisers have the chance to connect with their audience in a meaningful context while they’re deeply immersed in what they’re listening to.

The Spotify Edge

Spotify’s extensive product features are built for interactivity and personalization which results in a boost in engagement metrics. But it turns out, those qualities didn’t just lift Spotify above other audio formats.

Our partner’s research found that the Spotify experience drove higher engagement than TV, digital video, and social media as well. That’s a testament to the power of audio: Spotify’s deeply personalized platform seems to create a more engaging experience than watching a TV show on the couch or passively scrolling through social feeds.