All Ears on You

Harness the power of audio through Spotify’s deeply engaged audience, medium-defining content, and cutting-edge ad innovation.

Listening is an immersive experience.

63%

63% of millennials feel that audio is the most immersive form of media.²
90%

Spotify reaches more Gen Zs than any other platform. Over 90% of Gen Z internet users are on Spotify.³
2/3

Two-thirds of millennials and Gen Zs around the globe listen to podcasts weekly.⁴

Tuned-in and immersed

Ads on Spotify have +19% higher brand impact compared to all other media.⁵

When you advertise on Spotify, you have a unique opportunity to tap into the creative power of audio and break through to your audience.

Personalized playlists, podcasts, and ads

51% of Spotify Free users say they pay more attention to ads on Spotify because they’re more relevant and tailored to their tastes.⁶

Listeners trust Spotify to help them discover new, original, and exclusive content, from made-for-you playlists like Discover Weekly, to the 3.6M podcast titles from The Bill Simmons Podcast to Call Her Daddy.⁷

Turn listeners into customers

61% of listeners say Spotify audio ads help them discover new brands and products.⁸

You can turn awareness into action with interactive ad companions like clickable call-to-action cards.

Ready to get started?

Get in touch with a sales rep to explore our managed service, custom ad solutions, and pricing.

Sources:

Spotify First-Party Data, Global, Q4 2021
Spotify Culture Next survey, Global, among 9,000 respondents 15-40, April 2021
Comscore Media Metrix, Desktop 2+ and Total Mobile 13+, Market=US, Age=13-24, July 2021
Spotify Culture Next survey, Global, among 9,000 respondents 15-40, April 2021
Neuro-Insight and Spotify, June 2021
Spotify & Kantar: TNS Research, US Age=16-64, 2020; Spotify Free Users
Spotify First-Party Data, Q4 2021
Spotify/Qualtrics Entertainment Study, survey among 6,500 respondents, users 13+, US, August 2020